Concept 7

Category: Electronica
Album: Extract E.P.

 

Concept 7 desperately wants to be The Prodigy.

Really. With a touch of Pitchshifter, minus the intelligence and social relevance.

Concept 7 seems to think that by throwing very techno dance beats along, some guitar-like synth cords, and tweaky noises in with bad Prodigy-like vocals that are just random phrases thrown out together that we’ll enjoy this crap. Sure, it sounds like something playing in a generic dance club within an action movie. But it’s really not all that impressive and the vocals are fucking bothersome.

Allow me to demonstrate.

Read. Read my review. Read. Read my review. Read. Read my review. Read it. Read it. I want you to read it. Read my review. I want you to read it. Read my review. I want you to read it. Read my review. Silicon electrode packet transmission.

Now, if you can announce those lyrics over a club-friendly electronica beat of, say, 140 bpm, then you’ve just created a project comparable to Concept 7.

The fact that it’s trying to co-opt industrial tones ires me. And the fact that this has better production quality that many mainstream industrial albums is a damned shame.

At least if you ever need to license music for your action movie’s generic club scene where everyone is writing in slow-motion (and likely water or perspiration, as well), then you know who to call.

 

from ReGen Magazine (~5/2005)